The Louisville Bourbon Transit Company Privacy Policy
This policy was last updated on 21 December 2017 (Version 1.0) and subsequent versions may supersede this policy in the future.
This Privacy Policy applies to all of the products, services, and websites offered by The Louisville Bourbon Transit Company and its subsidiaries or affiliated companies (collectively, “LBTCo.” and also referred to in this document as “the Company”).
To better protect your privacy, we provide this notice explaining our privacy practices and the choices you can make about the way your information is collected and used by LBTCo..
An overview of the information that LBTCo. may collect
You are able to use most LBTCo. products, services, and websites without providing any information that personally identifies you.
We only collect personally-identifying information when you voluntarily submit it to us.
Sometimes, we need personally-identifying information in order to provide you with products and services that you request.
Depending upon the product or service, we may ask you for a variety of personally-identifying information.
This might include, for example, your name, address, e-mail address, telephone number, gender, birth date, et cetera.
We may also ask for other information about you, such as your credit card information (when you are making a purchase), interests, income, or education level.
We consider certain identifying information to be “sensitive.”
This includes your credit card number, income level, or any other information that would normally be considered confidential.
You may choose not to provide us with any personally-identifying information.
In that case, you can still access and use many portions of our products; however, you will not be able to access and use the portions of any LBTCo. products that require your personal information.
Some LBTCo. products may include community features, such as online forums and message boards.
Information that is posted in these areas becomes public information and the use that any third party makes of this information is beyond our ability to control.
You should exercise caution before disclosing any personally-identifying information in these public venues.
If you elect to submit content that includes information that can be used to identify you, you must assume that the content can and will be displayed on any website on the Internet.
Through some LBTCo. products and through certain promotions, you can submit personally-identifying information about other people.
For example, you might submit a person’s name and e-mail address to send an electronic greeting card; or, if you order a gift online or offline and want it sent directly to the recipient, you might submit the recipient’s name and address; or, you may choose to share content with a friend by entering their e-mail address into a form; et cetera.
Some LBTCo. products provide referral services to help you inform a friend about our websites, applications, products, or services.
The types of personally-identifying information that we collect about other people at pages like these may include the person’s name, address, e-mail address, or telephone number.
We will only ask you for the information about your friend that we need in order to do what you request.
In some circumstances, we also collect non-personally-identifying information.
When you use one of our digital products, we may collect information such as the type of browser you use, your operating system, your IP address, and the domain name of your Internet Service Provider.
This information, by itself, does not permit individual identification, meaning that you will remain anonymous.
However, if you elect to provide us with personally-identifying information during your visit, that information may be linked to your IP address.
When you visit our websites, or use one of our products online, we may send one or more cookies – small, removable data files – to your computer.
We use cookies to uniquely identify your browser, which allows us to enhance and personalize your experience. For example, cookies allow us to recognize you when you return to a website and present relevant content to you when you visit.
Most browsers are initially set up to accept cookies, but you can configure your browser to warn you when cookies are sent, or to refuse all cookies.
Some of the features and services of LBTCo. products may not operate properly if your cookies are disabled.
Cookies, by themselves, do not provide us with any personally-identifying information.
In our websites and other products, we may also use tiny graphic images called pixel tags, web beacons, or clear gifs.
These tiny images help us to analyze our users’ online behavior and collect other data, such as page views or advertising responses.
Pixel tags also allow us to send you e-mail in a format that you can read, and let us know when you have opened an e-mail message from us.
Pixel tags may also be used to deliver cookies.
Some of our products also use third-party advertising companies to serve ads when you visit.
These companies may use non-personally-identifying information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
We work with reputable third parties that provide data tracking and collection technologies in order to:
– Present or serve the advertisements you may see;
– Deliver and track our e-mail communications with you;
– Process purchase orders through e-commerce transactions;
– Fulfill print and digital subscription orders; and
– Provide marketing leads to third-party organizations (where you have agreed to allow us to do so).
These companies may collect information about you on our behalf.
We require that these parties agree to process any such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
Please note that this collected information will be stored in the “Cloud” and on the Internet. It may be transferred outside the United States and the EU at any time with out prior warning.
LBTCo. websites and other products sometimes may offer contests, sweepstakes, or promotions that are sponsored by or co-sponsored with identified third parties.
By virtue of their sponsorship, these third parties may obtain personally-identifying information that visitors voluntarily submit to them in order to participate in the contest, sweepstakes, or promotion.
LBTCo. has no control over the third-party sponsors’ use of this information.
If a third-party sponsor beyond our control will obtain information that you supply us, we will notify you at the time we collect the information from you.
For certain promotions, only those who provide us with the requested personally-identifying information will be able to order products, programs, and services, or otherwise participate in the promotion’s activities and offerings.
Some of our products contain links to other sites on the Internet.
By clicking or tapping on these links, you will leave the website or product operated by LBTCo. and this Privacy Policy will no longer apply.
These other sites’ information practices may be different than ours.
You should consult the other sites’ privacy notices, as we have no control over information that is submitted to, or collected by, these third parties.
How we use the information we collect
We use the personally-identifying information that you provide us to fulfill your requests for our products, programs, and services, to respond to your inquiries about offerings, and to offer you other products, programs, or services that we believe may be of interest to you.
We sometimes use this information to communicate with you, such as to notify you when you have won one of our contests, when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.
We may syndicate the publicly available content of our community areas to unaffiliated third-party websites, using RSS or other technologies.
The information you have shared in the community areas may be included in this syndication.
We will use the personally-identifying information that you provide about others only as necessary to provide the products or services that you have requested; for example, to enable us to send them your gifts or cards.
If you provide us someone else’s personally-identifying information for referral purposes, we may use that information to invite them to visit our websites or to provide them information about our products or services.
If you provide us with your e-mail and/or postal address, we may include that address in e-mail and/or postal address lists that we sell, trade, or rent to third parties.
These lists will never contain sensitive information.
If you do not wish for your e-mail or postal address to be shared with companies not owned by LBTCo. who want to market products or services to you, you have the opportunity to opt out, as described below.
You may also opt out of the receipt of any marketing materials from LBTCo. as described below.
We may transfer your sensitive personally-identifying information to other locations for management and administrative purposes.
In addition, your personal data will be transferred to other locations where necessary for the performance or conclusion of our contractual obligations to you or for your benefit.
Transfers of personally-identifying information may also be made where necessary for the establishment, exercise, or defense of legal claims.
LBTCo. will only share your sensitive personal information with outside companies or individuals in any of the following limited circumstances:
– When we use trusted businesses or persons to process personal information on our behalf.
Before sharing any personal information with outside parties, we require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
– When we have a good faith belief that access, use, preservation, or disclosure is necessary to (a) comply with applicable law, regulation, or legal process; (b) enforce the applicable Terms of Service or other agreements and policies on the Company’s Websites; (c) detect, prevent, or otherwise address fraud, security, or technical issues; or (d) protect against imminent harm to the rights, property, or safety or LBTCo., its users, or the public as required or permitted by law.
– When you consent.
Before we share your sensitive personal information outside of the previously listed circumstances, we will ask you for permission first.
Please note that this only applies to sensitive information, as defined above.
The information may be transferred outside the United States and the EU at any time with out prior warning.
We may also use, transfer, sell, and share aggregated, anonymous data about our users for any legal purpose, such as analyzing usage trends and seeking compatible advertisers and partners.
In no event will this aggregated data contain any information that could be used to identify individual users of our products or services.
How we protect the safety and integrity of the information we collect
We take appropriate physical, electronic, and procedural measures to safeguard and protect your personal information.
We use a variety of security measures, including encryption and authentication, to maintain the confidentiality of your personal information.
We store your personal information on systems behind firewalls that are only accessible to a limited number of persons, each of whom is required to keep the information confidential.
We also take appropriate measures to secure the transmission of sensitive personal information from your computer to the Company’s computers.
When you transmit sensitive personal information to us, like credit card information, we offer the use of a secure connection to our servers.
To the extent you select the secure connection method or your browser supports such functionality, all credit card account information that you supply is transmitted via Secure Socket Layer (SSL) technology.
Regardless of these measures, no system connected to the Internet or data transmission sent over the Internet can be guaranteed to be 100% secure.
It is our intention to provide notice if we become aware of any security breach that may affect any sensitive personal information pertaining to you that we have stored on our systems.
LBTCo. employees, agents, and contractors who have access to personally-identifying information are required to protect this information in a manner that is consistent with this Privacy Policy and may not use the information for any purpose other than to carry out the services they are performing for LBTCo..
These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
LBTCo. only collects personal information that is relevant to the purposes for which it will be used.
Though we do take appropriate steps to review and update the information that we store to ensure that it is accurate, complete, and current, we also depend on you to update or correct your personal information when necessary.